Minute Mood Inc.
personal information that may be collected by MMI anytime you interact with MMI, such as
when you visit our web site (https://www.minutemood.com) (the “Site”), when you purchase
MMI’s products and services online, or when you contact us via telephone or e-mail. Please take
a moment to carefully read the following to learn more about our information practices,
including what type of information is gathered, how the information is used and for what
purposes, to whom we disclose the information, and how we safeguard your personal
privacy is a priority at MMI, and we go to great lengths to protect it.
II. REASONS MMI COLLECTS PERSONAL INFORMATION
We collect your personal information because it helps us deliver a superior level of customer
service. It enables us to give you convenient access to our products and services and focus on
categories of greatest interest to you. In addition, your personal information helps us keep you
posted on the latest product announcements, special offers and events that you might like to hear
III. INFORMATION MMI COLLECTS AND HOW IT MAY BE USED
There are a number of situations in which your personal information may help us give you better
products. For example, (1) we may ask for your personal information when you make contact
with MMI by phone to discuss a service issue or question; (2) when you interact with MMI, we
may collect personal information relevant to the situation, such as your name, mailing address,
phone number, e-mail address and contact preferences; (3) we collect information for market
research purposes to gain a better understanding of our customers and thus provide more
valuable service; (4) MMI enables you to purchase gift cards and send e-cards to family
members, friends and colleagues, at which time MMI may require personal information about
you and the person to whom you are sending the card; and (5) we collect information regarding
customer activities on the Site, which helps us determine how best to provide useful information
to customers and to understand which parts of the Site, products and Internet services are of most
interest. This information is automatically collected as you use the Site, and may include
information such as your IP address, browser type, computer or device type, unique device
identifiers, operating system version, the website from where you navigated to our Site, time and
date of using our Site, the pages on our Site that you view, the name of your Internet service
provider (ISP), and location information. This information may be shared with third parties or in
special circumstances as described elsewhere in this policy.
IV. HOW INFORMATION IS COLLECTED ON THE SITE
Information Collected Through Google Analytics.
We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect
certain information relating to your use of the Site. Google Analytics uses “cookies” to help the
website analyze how users use the Site. The information generated by the cookie about your use
of the Site (including your IP address) will be transmitted to and stored by Google on servers.
Google will use this information for the purpose of evaluating your use of the Site, compiling
reports on website activity for website operators and providing other services relating to website
activity and internet usage. Google may also transfer this information to third parties where
required to do so by law, or where such third parties process the information on Google’s behalf.
Google will not associate your IP address with any other data held by Google. You may refuse
that if you do this you may not be able to use the full functionality of this Site. By using this
Site, you consent to the processing of data about you by Google in the manner and for the
purposes set out above. For more information regarding Google Analytics please visit Google’s
website, and pages that describe Google Analytics, such as www.google.com/analytics/learn/
Information Collected Through Cookies and Similar Technologies.
A “cookie” is a small file containing a string of characters that is sent to your computer when you
visit a website. When you visit the website again, the cookie allows that site to recognize your
browser. Cookies may store unique identifiers, user preferences and other information. As is
to help us understand which parts of our web sites are the most popular, where our visitors are
make sure that our online advertising is bringing customers to our products and services. We use
cookies and other technologies to study traffic patterns on our web site, to make it even more
rewarding as well as to study the effectiveness of our customer communications. And we use
cookies to customize your experience and provide greater convenience each time you interact
with us. You can reset your browser to refuse all cookies or to indicate when a cookie is being
sent. However, some Site features or services may not function properly without cookies.
As is true of most web sites, we gather certain information automatically and store it in log files.
This information includes Internet Protocol (IP) addresses, browser type, Internet Service
Provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to
administer the site, to track users’ movements around the site and to gather demographic
information about our user base as a whole. MMI will not use the information collected to
market directly to that person.
In some of our email messages we use a “click-through URL” linked to content on our web site.
When customers click one of these URLs, they pass through our web server before arriving at
the destination web page. We track this click-through data to help us determine interest in
particular topics and measure the effectiveness of our customer communications. If you prefer
not to be tracked simply avoid clicking text or graphic links in the email.
In addition we use pixel tags—tiny graphic images—to tell us what parts of our web site
customers have visited or to measure the effectiveness of searches customers perform on our site.
Pixel tags also enable us to send e-mail messages in a format customers can read. And they tell
us whether e-mails have been opened to ensure that we’re sending only messages that are of
interest to our customers. We may use this information to reduce or eliminate messages sent to a
customer. We store all of this information in a secure database located in the United States.
V. USE AND DISCLOSURE OF INFORMATION
MMI takes your privacy very seriously. MMI does not sell or rent your contact information to
other marketers. To help us provide superior service, your personal information may be shared
with legal entities within our corporate group globally who will take steps to safeguard it in
To protect the security and integrity of the Site and the business. As described above, we
automatically collect certain information from you so that we can improve your user experience,
and protect, maintain and improve the security and integrity of this Site and to enhance the
operation or analyze interest in the areas of our Site.
Legal Proceedings. We reserve the right to disclose your personal information to third party
companies, organizations and/or individuals for any reason if, in our sole discretion, we believe
that it is reasonable to do so, including to credit agencies, collection agencies, merchant database
agencies, law enforcement, and for the purposes of litigation or to satisfy laws or regulations,
such as the Electronic Communications Privacy Act, the Child Online Privacy Act, regulations,
or governmental or legal requests for such information. We may also disclose personal
information that is necessary to identify, contact, or bring legal action against someone who may
be violating our contracts, policies and procedures. Finally we may also disclose information
about you if we determine that for national security, law enforcement, or other issues of public
importance, disclosure is necessary. Finally, we will share personal information if we believe, in
our sole discretion, that access, use, preservation or disclosure of the information is reasonably
necessary to respond to any subpoena or enforceable governmental request; to detect, prevent, or
otherwise address fraud, security or technical issues; or to protect against harm to the rights,
property or safety of MMI, our users, customers or the public as required or permitted by law.
Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all
of our business changes or we otherwise transfer assets relating to our business or the Site to a
third party, such as by merger, acquisition, bankruptcy proceeding or otherwise, we may transfer
or sell your personal information to the new owner. In such a case, unless permitted otherwise
by applicable law, your information would remain subject to the promises made in the applicable
Corresponding with You. We may also use the personal information you provided to us in
order to respond to your inquiries and other correspondences or user submissions. We may also
use your information in communicating with you regarding important information regarding
your personal information.
To Provide Services and Information. As described above, we collect personal information
from you so that we can provide information that you request from us. We may use your
personal information in order to fulfill your requests, for marketing purposes, and we may also
send you information and materials, including about our products and services, and new
offerings. We may provide your personal information to third party service providers that help
us process orders, and fulfill and deliver products and services that you purchase from us. We
may use third parties to help host our Site, send out e-mail updates about the Site, provide
marketing and advertising services for us, and remove repetitive information. These service
providers will have access to your personal information in order to provide these services, but
when this occurs we implement reasonable contractual and technical protections to limit their use
of that information to helping us provide the service. In addition, we, or third party service
providers on our behalf, may also collect aggregate information about Site users on an
anonymous basis. To learn more about interest-based advertisements and your opt-out rights and
options, visit the Digital Advertising Alliance and the Network Advertising Initiative websites
(www.aboutads.info and www.networkadvertising.org).
VI. HOW MMI PROTECTS YOUR PERSONAL INFORMATION
MMI takes precautions—including administrative, technical, and physical measures—to
safeguard your personal information against loss, theft, and misuse, as well as unauthorized
access, disclosure, alteration, and destruction. Our web sites use Secure Sockets Layer (SSL)
encryption on all web pages where personal information is required and to make online
purchases you must use an SSL-enabled browser in order to protect the confidentiality of your
personal and credit card information while it’s transmitted over the Internet. You can help us by
also taking precautions to protect your personal data when you are on the Internet. Change your
passwords often using a combination of letters and numbers, and make sure you use a secure
web browser. While we make every effort to ensure the integrity and security of our network
and systems, we cannot guarantee that our security measures will prevent third-party “hackers”
from illegally obtaining your personal information.
VII. INTEGRITY OF YOUR PERSONAL INFORMATION
MMI has safeguards in place to keep your personal information accurate, complete, and up to
date for the purposes for which it is used. You always have the right to access and correct the
personal information you have provided and can help us ensure that your contact information and
preferences are accurate, complete, and up to date by contacting us as provided in the “Contact
Us” Section below.
Protecting children’s privacy is especially important to us. MMI recognizes that parents,
guardians, or other adults often engage our services for family use, including use by minors. We
do not knowingly collect personal information from children under 13 for marketing purposes,
but because some information is collected electronically, it can appear to be the personal
If a child under 13 submits personal information to MMI and we learn that that personal
information is the information of a child under 13, we will attempt to delete the information as
soon as possible. It is our policy to comply with the Children’s Online Privacy Protection Act of
1998 and all other applicable laws. Therefore we restrict our web site to persons 18 years or
YOU MUST BE EIGHTEEN (18) YEARS OR OLDER TO ACCESS THE SITE. IF YOU ARE
UNDER EIGHTEEN YEARS OF AGE, YOU ARE NOT PERMITTED TO ACCESS THE SITE
FOR ANY REASON.
IX. FOREIGN VISITORS
The Site, including any pages directed to residents in countries and jurisdictions outside of the
United States, are operated and managed on servers located and operated within the United
States. By using and accessing this Site, residents and citizens of countries and jurisdictions
outside of the United States agree and consent to the transfer to and processing of personal
information on servers located in the United States, and that the protection of such information
may be different than required under the laws of your residence or location.
X. CALIFORNIA PRIVACY RIGHTS
California Civil Code Section 1798.83 permits users of our site who are California residents to
request certain information regarding our disclosure of personal information to third parties for
their direct marketing purposes. To make such a request, please contact us at the address
XI. OTHER WEBSITES
The Site may also contain links to sites operated by third parties, which are not owned or
controlled by MMI. Once you leave our site, you may or may not see a new URL in the location
bar. Please be aware that we are not responsible for the privacy practices of such other websites.
If you provide any information to websites operated by third parties, different rules regarding the
collection and use of your personal information may apply. We strongly suggest you review such
third party’s privacy policies before providing any information to them. You should contact
these entities directly if you have any questions about their use of the information that they
are posted. Your use of our website and any other services provided by MMI after such changes
are implemented constitutes your acknowledgement and acceptance of these changes. We
XIII. DISPUTE RESOLUTION POLICY
Individuals who have concerns or complaints regarding MMI’s collection and processing of
personal data must utilize the complaint resolution process set forth in Section XII of MMI’s
Terms and Conditions entitled “APPLICABLE LAW; BINDING ARBITRATION”.
XIV. CONTACT US
otherwise need to contact us, please contact us by e-mail at [email protected].
Minute Mood Inc.